Digital Marketing

Digital Marketing  Essentials (DME) Course:

Become a qualified DIGITAL MARKETER with Digital Marketing Essentials Course

With the world constantly changing into a digital era, it’s important to update yourself with the Digitaltrends. Digital marketing essentials is a course that has all the elements required to become a Digital Marketing Expert.

The Digital Marketing Essentials course provides an in-depth knowledge in the areas of Search Engine Optimization (SEO), Search Engine Advertising (SEM), video / viral marketing, digital brand engagement, Social CRM, and mobile marketing.

AIM is the only Academy that helps you learn Essentials of Marketing and leads to Specialization. The course have been framed keeping different audience in mind. Also, it will help building effective relations with the organization & audience. Nevertheless, it will also help in adding value to your profile.

This course will benefit:

Individuals who are aspiring to start a career in Digital Marketing.

Marketers willing to understand and learn Digital Marketing.

Entrepreneurs who need to apply Digital Marketingy skills in their daily business activities.

What's Inside The Digital Marketing Essentials?

The Digital Marketing Essentials Curriculum is a comprehensive set of 10 modules for in-depth knowledge of digital marketing (includes Real Time implementation of Digital Marketing skills acquired). Subject matter designed by industry experts.

1. Digital Marketing Overview (2 Hours)

• What is Digital Marketing? - Fundamentals of Digital Marketing
• How can Digital Marketing help a company grow?
• Current trends in Marketing
• Digital Marketing Versus Traditional Marketing
• Value Gains between Digital Marketing and Traditional Marketing
• E-Commerce and Digital Marketing - How are they related?
• Digital Marketing for MNCs and Startups
• Types of Digital Marketing Tactics available for businesses

2. Website Planning and Implementation (3 Hours)

• Introduction to HTML, CSS, and JavaScript, CMS (WordPress. Joomla, Drupal, Magento etc.)

Domain and Web Hosting

• Introduction to (Web Hosting /Web Host / Web Server)
• Types Of Web Hosting & Difference Between Each Type (Shared Sever Hosting /VPS /Cloud Hosting etc.)
• Introduction to Domain Names
• Free Domains and Free Web Hosting
• Paid Web Hosting & Paid
• Domains

Getting to Know WordPress

• What is WordPress
• Difference between
• Wordpress.com and
• Wordpress.org

Getting started with WordPress

• Installing and running
• WordPress
• WordPress Dashboard

What is Theme / Switching Themes

Difference between Page v/s Post

Creating Post / Blog

• The Editor
• Publish Panel
• Post Format
• Categories & Tags
• Featured Image
• Creating Post
• Managing & Editing Post

Introduction to Pages

• Creating Pages
• Managing Pages

Adding Images & Media

Media Library

Working with Links

Working with Plugins

Working with Widgets

Customizing Menu

Managing Comments

Managing User

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